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The Group, adhering to the philosophy of "Excellence and Sincerity, Serving Users, People-Oriented, and Carving a Brilliant Future," actively promotes industry development. At the same time, the Group remains committed to giving back to society and actively engages in charitable activities. Last year, in response to the call from various Party committees and governments to alleviate poverty, the Group established a charity fund of 2 million yuan to help impoverished individuals achieve precise poverty alleviation. Of this, 1 million yuan was specifically donated to support the education sector in Mishi Town, Xide County, Liangshan Prefecture. Senior executives of the Group personally visited the poverty-stricken areas to bring warmth to students in need. Additionally, the Group established the Guangdong Leju Commercial Group Education Awards and Scholarship Fund in Lishui Town to encourage and assist students in Lishui Town in successfully completing their studies.
Excellence and Sincerity, Serving Users, People-Oriented, Carving a Brilliant Future
Practicality: Operate steadily and strengthen execution.
Effectiveness: Create value for customers, the company, and employees.
Innovation: Innovate ideas and embrace reform; innovate management to maintain vitality.
Progress: Move forward every day, ensuring sustainable development.
For Customers: Become a sincere partner with customers through good reputation and quality service, working together for mutual growth.
For Society: Commit to participating in economic development and supporting social progress.
For Employees: Create opportunities for employee development, enhance work skills, and improve quality of life.
2022-02-20 
